Senior Brand Manager - Hematology

20h20 hours ago

AstraZeneca

Ho Chi Minh City, VN · Full-time

About this role

AstraZeneca is a global science-led biopharmaceutical company focused on the discovery, development and commercialization of prescription medicines in Oncology, Rare Diseases and BioPharmaceuticals. The company operates in over 100 countries and invests 360 million USD in Vietnam from 2020 to 2030 to reduce non-communicable disease burdens and strengthen local capabilities.

The Senior Brand Manager leads Hematology brand strategy and operations in Ho Chi Minh City. Responsibilities include developing marketing plans, launch readiness activities and P&L management to meet brand objectives while adapting to dynamic market conditions.

Day-to-day work involves cross-functional collaboration with internal teams and external vendors to execute omnichannel campaigns, manage KOL relationships and analyze market data for rapid strategic decisions. The role ensures compliance with AstraZeneca policies and industry marketing codes.

AstraZeneca Vietnam has been recognized among the country’s Top 100 Best Places to Work and received government commendations for contributions to cancer treatment and disease awareness programs, offering a purpose-driven environment focused on patient impact.

Requirements

Experience in pharmaceutical brand management within oncology or hematology therapeutic areas
Proven ability to manage brand P&L and deliver against commercial targets
Strong skills in omnichannel marketing and digital campaign execution
Experience building and maintaining relationships with key opinion leaders in the medical field
Ability to analyze market data and translate insights into actionable strategies
Track record of successful cross-functional collaboration and vendor management
Knowledge of compliance requirements and industry codes of marketing practice in pharmaceuticals

Responsibilities

Manage the Hematology brand by developing and implementing strategic and operational marketing plans to achieve brand objectives
Build and manage P&L for the therapeutic area aligned with company goals
Lead execution of brand operational plans and launch readiness activities
Collaborate cross-functionally on strategic development, tactical implementation, quota and tender building, and new market assessment
Manage external vendors to deliver personalized omnichannel marketing campaigns
Analyze market research and customer insights to adapt strategies in a VUCA environment
Engage KOLs to gather insights and secure support for brand strategies
Develop and execute digital brand strategies while optimizing resources for maximum customer engagement

Benefits

Recognition as one of Vietnam’s Top 100 Best Places to Work (2018–2024)
Opportunity to contribute to national programs advancing cancer treatment and disease awareness
Work within a company investing significantly in local biopharmaceutical capabilities and talent development