Brand Manager - Consumer Healthcare

1h1 hour ago

Alfasigma

Barcelona, ES · Full-time · €45,000 – €60,000

About this role

Alfasigma is a private global healthcare company founded over 75 years ago in Italy, where it still maintains its headquarters in Bologna and Milan. The Group operates in more than 100 markets across Europe, North and South America, Asia, and Africa.

Over three years ago, we embarked on a transformative journey to become a truly global and innovative healthcare company with a leading focus on gastrointestinal health. We have nearly doubled our revenue, expanded geographically, and integrated several key acquisitions while evolving our portfolio into rare and specialized segments.

This role reports to the Senior Brand Manager and is responsible for managing the strategy for assigned consumer healthcare products. You will plan consumer communication and drive new product development activity within a dynamic, innovation-focused environment.

We are committed to driving innovation and leveraging our extensive experience to deliver better health and quality of life to patients and consumers worldwide. This is just the beginning of a bold new chapter at Alfasigma, and you will play a key part in expanding our reach across diverse markets.

Requirements

Minimum 1-2 years of similar experience managing OTC products
University degree in Health Sciences (preferably Pharmacy), Business Administration, or Economics
Preferably a master's degree in marketing or the pharmaceutical industry
High level of English
High level of Spanish
Residence in Barcelona
Strong communication skills, proactivity, and problem-solving ability
Innovation, creativity, numerical and analytical capacity, and curiosity for new industry trends

Responsibilities

Define and implement different marketing strategies for assigned consumer healthcare products
Guarantee market analysis by analyzing competition in terms of companies, products, and consumers
Define brand positioning relative to main competitors
Define and implement the Marketing Plan
Plan and implement communication actions across all channels, both online and offline
Define and implement new product launch strategies
Measure campaign performance and return on investment
Participate in budget preparation, marketing expense forecasting, and tracking

Benefits

Opportunity to work for a global healthcare company with a leading focus on gastrointestinal health
Be part of a transformative journey with significant growth and expansion
Culture that values innovation as key to success
Work in a dynamic environment with exposure to multiple markets and product launches