(Senior) Brand Manager - R&I

1w1 week ago

AstraZeneca

Ho Chi Minh City, VN · Full-time

About this role

The ideal candidate is a passionate, self-motivated, and detail-oriented team player committed to customer success at AstraZeneca. This global science-led biopharmaceutical company focuses on Oncology, Rare Diseases, and BioPharmaceuticals including Respiratory & Immunology. AstraZeneca operates in over 100 countries with innovative medicines for millions of patients.

In this role, manage the brand or therapeutic area by developing and implementing marketing plans including brand strategic, operational, and launch readiness plans. Build and manage P&L aligned with company objectives to achieve sales, profit, and market share goals. Oversee messaging and ensure tactical execution supports brand imperatives.

Work closely with marketing, matrix, medical, legal, and promotional compliance teams to develop high-impact materials. Collaborate with external vendors for personalized marketing campaigns and analyze market research, data, KOLs, and customer insights. Drive successful execution of promotional tactics and brand plans.

Support brand digital strategy with channel insights, tactical recommendations, and execution of campaigns using websites, interactive aids, email, and search marketing. AstraZeneca Vietnam invests 360 million USD from 2020-2030 to reduce non-communicable disease burdens and develop local talent. Join a Top 100 Best Places to Work with awards for COVID-19 efforts and cancer awareness.

Requirements

Passionate about pharmaceutical brand management in Respiratory & Immunology
Self-motivated in developing and implementing pharma marketing plans
Detail-oriented in P&L management for therapeutic areas
Team player experienced in cross-functional pharma matrix teams
Skilled in analyzing pharma market research and KOL insights
Proficient in digital pharma marketing channels and tactics
Knowledgeable in pharma promotional compliance and legal requirements

Responsibilities

Develop and deploy strategies to achieve business goals, maintain/improve sales, profit, and market share
Oversee and develop messaging of relevant content to ensure tactical execution ladders up to brand imperatives
Ensure successful and timely execution of marketing brand plans and implement key promotional tactics
Work effectively with members of marketing and matrix team to implement product strategies
Work collaboratively with medical, legal, and promotional compliance teams to develop marketing materials
Manage and work with external vendors to create personalized marketing campaigns
Analyze market research, data sources, KOLs, and customer-facing teams for customer insights
Support development of brand digital strategy and lead execution of digital campaigns and programs

Benefits

360 million USD investment in Vietnam from 2020 to 2030
Focus on developing local biopharmaceutical talent and R&D capabilities
Recognized among Vietnam’s Top 100 Best Places to Work (2018–2024)
Certificates of merit for vaccine diplomacy, COVID-19 fight, and cancer treatment