Brand Manager

1w1 week ago

Kenvue

Taguig, PH · Full-time · PHP 1,500,000 – PHP 2,500,000

About this role

Kenvue realizes the extraordinary power of everyday care, built on over a century of heritage and rooted in science. They house iconic brands like NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID®. The Brand Manager develops and executes comprehensive advertising and promotional plans for assigned brands.

You will monitor brand strategy implementation, analyze market and sales data, oversee agency collaborations, and conduct market research. Responsibilities include building key partnerships to drive market development and forecast demand. This role ensures alignment with market trends and elevates brand presence across channels.

Join a global team of ~22,000 brilliant people where every voice matters and contributions are appreciated. The role reports to Senior Brand Manager in a hybrid work location in Taguig, Asia Pacific. Passion for insights, innovation, and delivering top products defines the culture.

With expertise and empathy, impact millions daily by putting people first, caring fiercely, and solving with courage. Collaborate cross-functionally to innovate messaging and identify opportunities. Shape the future through strategic partnerships and optimized performance metrics.

Requirements

Experience developing brand strategies in consumer health or pharmaceutical products
Proficiency in analyzing consumer insights, sales data, and competitive landscapes
Background in collaborating with marketing agencies and cross-functional teams on campaigns
Knowledge of market research methods and test marketing for pharma brands
Skills in defining product criteria and participating in product line prioritization
Ability to build partnerships with medical societies and opinion leaders
Familiarity with pharmaceutical market trends and regulatory considerations
Expertise in monitoring brand performance metrics in the Asia Pacific region

Responsibilities

Develop and execute comprehensive brand strategies that resonate with target audiences, align with market trends, and elevate market presence
Lead cross-functional collaboration with discovery, development, marketing, and other teams to innovate brand messaging, visual identity, and identify new market opportunities
Analyze emerging market trends, consumer insights, sales data, and competitive landscape to adapt brand positioning
Collaborate with product development, marketing, and advertising agencies to create compelling campaigns, product design, and promotional activities
Design, implement, and evaluate market research and test marketing initiatives to validate product concepts
Define and refine product criteria and characteristics, participating in screening, prioritization, and improvement of product lines
Establish and nurture strategic partnerships with key stakeholders including medical societies, opinion leaders, and customers
Monitor, analyze, and optimize brand performance metrics