Assistant Brand Manager

1w1 week ago

Obagi

Ho Chi Minh City, VN · Full-time

About this role

Obagi Medical provides transformational skin care products formulated to minimize signs of skin aging, address dark spots, hyperpigmentation, fine lines and wrinkles. Breakthrough innovation begins with a deep understanding of skin biology. Our approach ensures skincare advances work in multi-faceted ways to support skin health for everyone.

The Assistant Brand Manager contributes to Brand Marketing Plans by analyzing core growth drivers, particularly within e-commerce, and pinpointing strategic opportunities and challenges. Spearhead the rollout of activation initiatives and manage the comprehensive activity calendar, ensuring strict alignment with Brand Guidelines. Continuously track and assess brand metrics to propose enhancement strategies.

Formulate concrete recommendations to boost campaign efficacy based on performance monitoring. Work seamlessly with external partners including Creative, Media, PR, Research, and Activation agencies to deliver consistent brand experiences. Drive specific brand initiatives like co-branding partnerships with major retailers.

Oversee financial expenditures, updating stakeholders on budget utilization and cash flow. Partner with internal teams such as E-commerce, Modern Trade, Supply Chain, and Finance for alignment on projects, competitive intelligence, and media tracking. Leverage data to optimize brand performance and foster consumer connections.

Requirements

2-4+ years of proven marketing experience, specifically in ideating, strategizing, and deploying digital-first brand campaigns
Deep understanding of digital channels and methodologies to maximize brand visibility and amplify user engagement
Prior success within the Beauty, Healthcare, or E-commerce sectors, including a solid grasp of relevant consumer trends and target demographics
Demonstrated capability in steering cross-functional teams and managing projects from inception to impactful results
Strong portfolio showcasing the ability to build and execute communication strategies with compelling, on-brand messaging
Expertise in directing, briefing, and partnering with external agencies to guarantee top-tier deliverables that align with brand standards
Adept at leveraging data and analytics to evaluate content success, extract actionable insights, and guide data-informed decisions
Skilled in monitoring key brand metrics, interpreting data sets, and formulating targeted action plans

Responsibilities

Contribute to the creation of Brand Marketing Plans by analyzing core growth drivers—particularly within e-commerce—and pinpointing strategic opportunities and challenges
Spearhead the rollout of activation initiatives and manage the comprehensive activity calendar, ensuring strict alignment with overarching Brand Guidelines
Continuously track and assess brand metrics to propose and implement effective enhancement strategies
Formulate concrete recommendations and solutions to boost campaign efficacy based on ongoing performance monitoring
Work seamlessly with external partners (Creative, Media, PR, Research, and Activation agencies) to deliver exceptional and consistent brand experiences
Drive specific brand initiatives outlined in the marketing roadmap, such as executing co-branding partnerships with major retailers
Oversee financial expenditures, proactively updating key stakeholders on budget utilization, cash flow, and potential overspending
Partner with internal teams (E-commerce, Modern Trade, Supply Chain, and Finance) to ensure alignment on active projects, competitive intelligence, budget phasing, and media tracking