Senior Brand Manager

1w1 week ago

Boehringer Ingelheim

Basel, CH · Full-time · CHF 150,000 – CHF 210,000

About this role

We’re seeking an experienced marketeer to drive the local strategy and operations of assigned brand(s) in our Cardio, Renal, Metabolism product portfolio. As Senior Brand Manager, you will lead the growth strategy and execution for our largest in-market brand family. You will also prepare the launch of a pipeline asset in Obesity.

Shape and deliver the end-to-end brand strategy, combining launch leadership, omnichannel excellence, and consumer-centric thinking. Lead annual brand planning including patient journeys, local positioning, value proposition, and competitive strategy. Implement cross-functionally aligned tactical plans, adapting to market dynamics.

Own market and customer landscape analysis, monitoring dynamics, competitor activity, and evolving needs. Partner with Data & Analytics on segmentation, message variants, and call planning for continuous improvement. Drive consumer-centric services grounded in behavioral, emotional, and social insights across touchpoints.

Lead launch governance, readiness, and post-launch optimization while managing brand lifecycle. Orchestrate KOLs, medical societies, and patient groups with the Medical team. Thrive at the intersection of pharma, digital innovation, and consumer service design in a cross-functional environment.

Requirements

Experienced marketeer driving brand strategy in pharma Cardio, Renal, Metabolism areas
Proven in complex product launches and launch leadership
Expertise in omnichannel excellence and digital innovation
Strong cross-functional team leadership and governance
Skilled in insights, analytics, customer segmentation, and data-driven decision-making
Knowledge of pharma market access, value stories, and scenario planning
Proficiency in content operations, MLR processes, and agency management
Consumer-centric thinking at intersection of pharma and service design

Responsibilities

Lead the local end-to-end brand strategy aligned with the global integrated asset plan
Own the forecast and investment mix based on market evolution and access environment
Lead annual brand planning including patient journeys, local positioning, value proposition, competitive strategy
Own market and customer landscape analysis; monitor dynamics, competitor activity, and evolving needs
Drive omnichannel excellence and consumer service design across the patient journey
Define and execute content strategy aligned with brand strategy; implement modular content and streamlined MLR process
Lead launch governance, readiness, and post-launch optimization; drive brand lifecycle
Orchestrate KOLs, medical societies, and patient groups; ensure global-regional-local alignment