Senior Market Access Marketing Manager

4w1 month ago

Neurocrine Biosciences

San Diego, US · Full-time · $132,700 – $182,000

About this role

Serves as the market access marketing subject matter expert on Neurocrine Access Support, responsible for executing brand strategy and initiatives impacting patient access and provider engagement. This role drives cross-functional alignment to ensure cohesive, compliant, and patient-centric access communications.

Develops and implements branded materials, messaging, web, and patient support initiatives for the rare market access marketing team. Oversees integrated market access communication strategies across diverse stakeholder audiences including HCPs, patients, and caregivers.

Works closely with Market Access, Patient Services, HCP, DTC, and Medical Brand Marketing teams, as well as Medical, Regulatory, and Legal departments. Provides leadership across agency partners and cross-functional stakeholders to deliver business objectives.

This senior role offers the opportunity to shape patient access and provider engagement strategies for a leading biopharmaceutical company. The successful candidate will influence brand direction and improve the patient and provider experience through innovative access solutions.

Requirements

Bachelor's degree in business, marketing, life sciences, or a related field.
Strong understanding of pharmaceutical market access landscape, including payer and patient access dynamics.
Experience developing patient support programs and provider engagement initiatives.
Proven ability to work cross-functionally with Medical, Regulatory, and Legal teams.
Excellent project management and strategic thinking skills.
Knowledge of rare disease market access is a plus.
Demonstrated leadership in managing external agency partners.

Responsibilities

Develops and executes market access marketing strategies, messaging platforms, tools, websites, and programs that support Neurocrine Access Support services, provider engagement, and brand objectives.
Develops and oversees integrated market access communication strategies across diverse stakeholder audiences, including HCPs, patients, and caregivers, ensuring alignment with brand.
Leads cross-functional alignment across Market Access, Patient Services, and Brand Marketing teams to ensure cohesive and compliant access communications.
Manages agency partners to deliver compliant and effective access marketing materials and initiatives.
Analyzes market access trends and insights to inform strategy and optimize patient support programs.
Ensures all materials and communications adhere to regulatory and legal guidelines.
Supports the rare market access marketing team by developing branded content and patient support initiatives.