Brand Manager

1w1 week ago

Sanofi

Colombia, CO · Full-time

About this role

Opella, Sanofi's Consumer Healthcare unit, is the purest player and third global leader in OTC medicines and VMS markets. We firmly believe in self-care's power for healthier societies and sustainable planets. Our goal: make self-care simple, guided by consumer needs and science in our DNA.

Our unique portfolio of over 100 brands, including 15 global high-growth ones like Allegra, Dulcolax and Buscopan, helps 500 million consumers worldwide take health control. This mission thrives with 11,000 team members, 13 excellence manufacturing plants and 4 science-innovation centers. We proudly hold B Corp certification as the first major Consumer Healthcare company.

The Brand Manager Pharmaton SOCOPAC is key to brand success and growth, providing strategic ideas, leadership and execution excellence. Coordinate marketing tactics, evaluate market changes and collaborate across departments daily. Monitor competition, manage budgets and drive digital strategies for impact.

Join our mission: Health, in your hands. Contribute to strategic plans, innovations and market share growth in a dynamic pharma environment. Build scientifically backed campaigns with global teams for sustained competitiveness.

Requirements

+3 years experience in regional brand management roles
Knowledge in product management and business development plans
Proactive, results-oriented attitude with desire to make a difference
Autonomy and impactful leadership
Understanding of OTC and VMS markets
Ability to develop evidence-based marketing campaigns
Experience in digital marketing strategy and budget management
Analytical skills for market and competitor monitoring

Responsibilities

Participate in developing short- and medium-term strategic plans, proposing investment budgets and profitability goals
Coordinate implementation of marketing tactics to ensure strategic objectives are met
Evaluate and anticipate market changes to adapt company marketing activities
Meet sales plans, increase and maintain market share for existing and launching products
Collaborate with medical department to develop evidence-based campaigns and stay updated on relevant literature
Coordinate with local and international departments for timely product availability at points of sale
Develop and track digital marketing strategies and support brand channels
Monitor competitor activities, analyze results and manage pricing strategy

Benefits

Join the first major Consumer Healthcare company with B Corp certification
Work with a portfolio of over 100 recognized global brands
Contribute to a mission helping 500 million consumers take control of their health
Part of a global team of 11,000 with access to innovation centers