Biosimilars Brand Manager

1w1 week ago

Abbott

Jeddah, SA · Full-time · SAR 240,000 – SAR 360,000

About this role

The Local Biosimilars Brand Manager – KSA leads commercial strategy, launch readiness, and in-market execution of the biosimilars portfolio in Saudi Arabia. This role drives cross-functional alignment across Sales, Medical, Market Access, Regulatory, Supply, and Finance. It translates global and regional strategy into local plans for sustainable growth and patient access.

In Established Pharmaceuticals division, the position ensures competitive biosimilar launches tailored to the Saudi healthcare ecosystem. Daily efforts include developing brand plans, analyzing oncology and immunology landscapes, and defining positioning and KPIs. Execution focuses on pre-launch preparation, HCP education, and stakeholder engagement.

The Brand Manager acts as local commercial integrator and launch leader with strong field presence. Responsibilities involve leading cross-functional teams without direct authority, building relationships with Sales, Medical, and Access functions. Collaboration with regional biosimilars team ensures alignment and best-practice sharing.

At Abbott, professionals grow careers in an international company recognized worldwide. Access career development, a great place to work in dozens of countries, and accolades from Fortune. The company excels in diversity, supporting working mothers, female executives, and scientists.

Requirements

Experience leading pharmaceutical brand strategies in emerging markets
Knowledge of biosimilars portfolio in oncology and immunology
Understanding of Saudi healthcare ecosystem and SFDA regulations
Cross-functional leadership in commercial, medical, and market access teams
Expertise in competitive landscape analysis and tender environments
Skills in launch planning and execution for branded generics
Ability to translate global strategies into local tactical plans
Proficiency in stakeholder mapping and HCP engagement in KSA

Responsibilities

Lead the development of annual brand plans aligned with regional/global strategy and tailored to KSA market dynamics
Define clear brand positioning, value proposition, and competitive strategy specific to Saudi Arabia
Analyze local oncology and immunology landscape, competitive dynamics, tender environment, and access barriers
Act as the local launch lead for biosimilars, ensuring end-to-end readiness
Drive cross-functional launch governance and ensure milestone tracking
Lead pre-launch market preparation initiatives, including HCP education and stakeholder mapping
Lead and motivate cross-functional teams without direct authority to deliver aligned execution
Build strong working relationships with Sales, Medical, Access, Regulatory, and Supply functions

Benefits

Career development with an international company where you can grow the career you dream of
A company recognized as a great place to work in dozens of countries worldwide
Named one of the most admired companies in the world by Fortune
Recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists