HEOR Marketing Senior Manager

1w1 week ago

GE HealthCare

Waukesha, US · Full-time · $140,000 – $210,000

About this role

The HEOR Marketing Senior Manager shapes and communicates the clinical and economic value of healthcare solutions to drive market development and adoption. This role creates strategies for Health Economics & Outcomes Research (HEOR) and Real World Evidence (RWE) to build evidence-based narratives and practical tools. These resonate with health systems, hospitals, payers, and clinical decision makers for strategic solutions.

Translating complex data into actionable insights equips commercial, marketing, and account teams with credible value propositions. This supports value-based selling, informs go-to-market strategies, and accelerates customer decisions. The role spans the full product lifecycle from pipeline to post-market.

Partner closely with clinical, medical affairs, regulatory, product management, and marketing teams to identify evidence needs and align study designs. Develop prioritized evidence generation plans including RWE studies, economic models, and patient-reported outcomes. Provide HEOR input into clinical programs and global product development.

Act as HEOR champion within the segment, building relationships with senior leaders across commercial, medical, and strategy functions. Monitor external trends in payer expectations, health technology assessment, and value frameworks to evolve strategies. Coach colleagues on HEOR methods and leverage partners for efficient delivery.

GE HealthCare innovates in medical technology and digital solutions to create a world where healthcare has no limits. Unlock ambition, turn ideas into realities, and join where every voice makes a difference toward a healthier world.

Requirements

Expertise in HEOR and RWE strategy development across product lifecycles
Experience generating evidence via RWE studies, economic models, patient-reported outcomes, preference studies
Proficiency translating complex clinical and economic data into value propositions and tools
Knowledge of stakeholder needs for health systems, hospitals, payers, clinical decision makers
Familiarity with market development linking solutions to outcomes like LOS, readmissions, throughput
Understanding of healthcare policy, HTA, value frameworks, external economic evaluations
Ability to provide scientific rigor in protocols, analyses, publications, and governance

Responsibilities

Own the HEOR and RWE strategy for a priority product/portfolio across the full lifecycle
Develop prioritized evidence generation plans including RWE studies, economic models, patient-reported outcomes
Partner with clinical, medical affairs, regulatory, product management and marketing teams to identify evidence needs
Provide HEOR input into clinical programs and global product development plans
Translate clinical and economic evidence into field-ready value assets like AMCP-style dossiers, budget-impact models, value calculators
Tailor tools by stakeholder including hospital administrators, clinicians, payers, IDN leaders
Deliver training, playbooks, and workshops to commercial and regional marketing teams
Act as HEOR champion, influence portfolio strategy, and monitor external trends in payer expectations and HTA